Best Email Marketing Software For Small Businesses
MailerLite
MailerLite is the go-to email marketing and website builder for small businesses. Effortlessly craft beautiful emails with their straightforward, user-friendly Drag & Drop editor or manage your subscriber list in a few clicks thanks to an intuitive interface.
Klaviyo
Unlock new opportunities with Klaviyo and increase your revenue. Access their advanced marketing automation platform for effective email and sms campaigns, plus a built-in Customer Data Platform - all at no extra cost! Enjoy higher ROI without any risk involved.
1. MailerLite
Small Businesses need a reliable and user-friendly platform to manage their email marketing campaigns and website. This is where MailerLite comes in. MailerLite is the perfect email marketing and website builder for cannabis businesses. With an intuitive interface and a user-friendly Drag & Drop editor, MailerLite makes crafting beautiful emails and managing your subscriber list a breeze.
Pros
- free forever version and affordable paid plans
- auto resend capabilities
- detailed click maps for data analysis
- landing page builder customized with ease
- sell digital products
- integrate an ecommerce platform
Cons
- Advanced features such as A/B tests and dynamic content are not available with free plan
- Rigorous vetting process for increased deliverability could cause confusion for first-time users looking to utilize their services
2. Klaviyo
With Klaviyo, small businesses can build, launch and obtain data-driven email and SMS campaigns. The platform is specifically created for e-commerce sites and consequently provides features that are most desirable to online companies. Klaviyo is integrated with most of the popular e-commerce platforms such as Shopify and WooCommerce making it easier for businesses to get started with Klaviyo in no time. Klaviyo's email designer tool enables businesses to customize their emails with ease, without requiring any design skills.
Pros
- seamlessly integrate with multiple third-party systems
- unique email templates that are customizable and perfectly optimized across different devices
- list segmentation allows businesses to build personalized customer relationships via targeted campaigns
Cons
- customer support issues
- steep learning curve
- higher-than-average pricing options